Top 5 Beauty Retail Apps on iOS in Romania Q4 2023

In Q4 2023, the top beauty retail apps on iOS in Romania demonstrated varied performance trends in terms of downloads, revenue, and weekly active users. Here’s a closer look at the data provided by Sensor Tower:

SEPHORA - Maquillage, Parfum saw a significant fluctuation in downloads, with a peak of approximately 15K in the week of November 6. However, the app's downloads declined towards the end of the quarter, reaching around 4.5K in the final week of December. Weekly active users for the app also varied, peaking at about 24.3K in early November and ending the quarter at approximately 15.7K.

Notino: profumi e cosmetici experienced a notable increase in downloads, peaking at around 17K in the week of December 4. The app's weekly active users also showed an upward trend, reaching approximately 26.7K in the same week. However, towards the end of December, the downloads and active users decreased to around 2.8K and 11K, respectively.

Douglas Parfumerie & Cosmetice demonstrated a steady rise in downloads, with a peak of approximately 3.6K in the week of December 11. Despite fluctuations, the app maintained a relatively stable number of downloads, ending the quarter at about 2.3K.

OnSkin - AI Product Scanner showed a consistent increase in revenue, peaking at around $335 in the week of December 18. Downloads for the app also saw fluctuations, with a significant peak of approximately 1.4K in the final week of December. Weekly active users for the app increased steadily, ending the quarter at around 3.8K.

CHARLOTTE TILBURY experienced a relatively stable number of downloads throughout the quarter, peaking at around 190 in the week of October 9. Weekly active users for the app remained consistent, fluctuating slightly but ending the quarter at approximately 616.

For more detailed insights and trends, visit Sensor Tower.